It’s not all about the sales! I love being part of the Etsy community and I’m an active member of a few teams including the Glasgow Etsy Team and the I Heart Scotland Etsy team. The Glasgow Etsy Made Local events were a huge success for the Glasgow Etsy Team who organised the events in 2015 and 2016, entirely on a volunteer basis.
On social media, I’ve enjoyed great support from communities of like minded people through #CraftHour and #HandmadeHour on Twitter, for example.
There are lots of generous people out there encouraging and supporting small businesses. The Just a Card campaign, for instance, encourages people to support independent shops, galleries and Designer/Makers because every sale makes a difference, even if it’s “just a card”.
Giving Tuesday is a worldwide day of giving. Giving Tuesday falls on the Tuesday following the consumer frenzy that is Black Friday and Cyber Monday. Last year I donated 10% of November’s sales to my chosen charity, Clyde Cash For Kids and helped promote both #givingtuesday and #cashforkids on social media (see Chalso’s #givingtuesday case study here). This year I will be doing the same, as well as donating all profits from my Chalso, Love and Peace bracelets to Clyde Cash for Kids, 1000 Faces campaign (I’m Face 74!). I’m aiming to persuade lots of other Etsy sellers to get involved with Giving Tuesday too!