Twitter is the fastest moving of the Social Media platforms and, at the same time, it’s a slow burner. By joining in with hashtag hours you can get instant reaction to your work and tweets, but once your tweets are out there, they will continue to be retweeted and pop up on Twitter feeds for days after.
You can follow a tweet’s activity by clicking on the bars in the corner of each tweet.
This will then show you the number of impressions and the total engagements made by this tweet.
The total engagements can be expanded to show the types of engagement.
This information can be used to assess and plan your Twitter strategy. What kind of tweets get the most engagement, which hashtags give the best results and what time of day your tweets get the most attention.
Having said this, if you are going to promote your business on Twitter effectively, the most important thing is to immerse yourself in it, engage with others and join in hashtag hours. My favourites are #HandmadeHour (7.30-9.30pm on Wednesdays and 8-9pm on Sundays), #CraftHour (7-8pm on Sundays), #womaninbiz (6-7pm Monday-Friday) and #womaninbizhour (7-8pm on Sunday). There are so many hashtag hours on the go that you’ll definitely be able to find one that suits your business, at a time that suits you.
If you are a Twitter novice and this all seems a bit scary, just observe for a while, follow a few people in your niche and see which hashtag hours they are joining in with. When you feel comfortable, start tweeting, and remember to retweet and follow some of the others who are using the same hashtag and others will do the same for you. I usually retweet 3-5 tweets for each of my own (click on the hashtag to see all the tweets that have included that particular hashtag). When a lot of people are joining in with a hashtag hour it will start trending, so keeping an eye on what’s trending can also help you find popular hashtag hours. Once you are up and running here are some basic tips to keep in mind:
DO pin one of your own tweets to your profile (this option can be found under the down arrow at the top right of each of your tweets). This is important so that someone visiting your profile doesn’t have to look too hard to find something of yours to retweet!
DO share a link AND a photo in each of your product tweets. People respond better to tweets where they can see a photo without having to click on the link to your shop (and hence leave Twitter). If they like what they see, they may then visit your shop.
DO be aware that the picture you add to your tweet will appear cropped, so make sure your product is positioned towards the centre of the picture you share and will still be seen in the letterbox version that appears in your tweet.
DO add relevant hashtags to each tweet (this is how people will find you) and vary the hashtags you use to reach a larger audience.
DO follow and retweet others (many will return the favour), Tweeters love to share!
DO join in with hashtag hours, engage, comment and retweet.
DO be friendly and professional. Be yourself, but if you have strong political views or love sharing personal stuff or pictures of your pets, it might be a good idea to open a different account to do this from! This goes for all social media.
DON’T worry about how many followers you do or don’t have, Twitter is very fluid and this number will go up and down.
DON’T forget to fill in your profile and add a link to your shop!
If you find you just aren’t around to tweet when you want to be, there are ways to schedule tweets, check out TweetDeck for example.
Don’t put all your eggs in one basket
Whatever your views on social media, there is no denying that it is an important part of promoting your business. I would highly recommend having a presence on multiple platforms. The reason being, things are always changing, for example when Facebook made changes a while back, many Pages all but disappeared from people’s feeds. If you put all your effort into one platform, you may find that when they inevitably make changes, your reach will dramatically drop until you figure out how to be seen again. However, it is unlikely that all social media platforms will make changes at the same time so, keeping a presence on multiple platforms means that you won’t suddenly disappear! I use Twitter and Instagram daily and Pinterest and Facebook a couple of times a week. You can choose your favourites, but I think having a presence on at least four different platforms, that you update regularly, is a necessity.
Brand continuity builds trust
Make sure you have brand continuity across your social media and that you maintain professionalism on all platforms. This will build trust in your brand and make it more likely for a potential customer to make the purchase. You will find that by working on your social media presence you will become the “go to” whenever someone is looking for whatever it is you sell. It is much easier to go straight to the person you see promoting their gorgeous bags on Twitter when you need a new bag than to search Google. I know this is the way it works because I do most of my shopping from small businesses I “met” on social media. 😁
By doing your gift shopping from small businesses and helping to promote them as well as yourself you become part of a community of like minded people all working together to support small businesses.
Links and further reading
Chalso on Twitter
HandmadeHour on Twitter
CraftHour on Twitter
womaninbiz on Twitter
Justacard on Twitter